Design Internship
From September 2023 to March 2024, I did a six month internship with the music streaming platform Deezer, working from their headquarters in Paris. This was a particularly important time for the company, as November 2023 saw them roll out a complete identity rebrand, a process in which I was involved through helping to deliver asset designs and layouts.
My major responsibility was to use the new brand guidelines to create new assets that are now used in app and on Deezer’s various other platforms. Amongst the many things I helped design are: playlist covers for new album releases; playlist covers for Valentine’s Day; digital banners for audiobooks and podcasts; icons for Deezer’s Zen meditation app and posters for corporate events.
Deezer Sessions is the company’s collaboration with famous musicians, in which they perform in a recording booth at the company headquarters. Take notice of the view-counts next to the YouTube thumbnails, which demonstrate the extensive audience my work has been seen by.
Another major part of my internship was experimentation with AI image generation. As we move towards a more AI-integrated world, Deezer have been looking at ways in which they can positively incorporate AI into their workflow. As someone with a deep interest in Artificial Intelligence, I jumped at the opportunity to work with it.
In the test above, I used Midjourney to generate the images on the right based entirely on my own original word prompts, in an attempt to emulate the particular rebrand-style of the real photo playlists on the left (high-contrast, intimate, and energetic).
This was an interesting process: for Midjourney to successfully replicate a style, it relies on specific and sometimes obscure prompts, without which the images can come out in a particular “AI Generated bland” style. In discovering some of these specific word prompts which have been successful in replicating the new Deezer style, I have helped the team as the prompts can be used again in future projects and experiments.
